Thrive

THE PREMIUM DECENTRALIZED AD MARKETPLACE

[youtube https://www.youtube.com/watch?v=ymO4-VL-X0Q?rel=0&w=560&h=315]

Ended

2018/02/15 - 2018/03/05
ICO
Thrive
Token
THRT
Price
1 THRT = 0.25 EUR
Platform
Ethereum
Accepting
BTC, ETC, Fiat, LTC
Bounties
Available
Bonus
Available
Hard cap
25,000,000 EUR
Country
Malta

In recent months, there has been growing concern among advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in thinking about digital advertising. “There is not one definitive way to address the issues surrounding brand safety and transparency” says Simon Stone, commercial director, Collective. Recent incidents when brands have appeared in context and next to inappropriate, distressing, damaging content has swung the pendulum back towards the research for premium placement. Companies do not control if their advertisement will appear in a well-known premium title. For brands that want to appear next to several premium placements in one go, there is not really a quick-and-easy way of doing so since today’s marketplace is not geared up to this way of working. What advertisers need is something that has been talked about quite a lot before, but never fully realized – A PREMIUM DECENTRALIZED AD MARKETPLACE. As of today, several attempts to achieve this utopian ideal have failed. The establishment of clear ground rules and strict membership criteria to ensure all publishers pass the premium and transparency test were led by giant ad networks trying to push their own agenda and personal interests. But over the last few years, Blockchain has emerged as a potentially disruptive technology based on the concept of a decentralized and distributed consensus ledger. Thrive is strongly convinced that this new paradigm will be the enabler that defines the future of digital marketing. Thrive Labs ambition statement is to “build a better internet”, together. Thrive’s ultimate goal is to establish the first meritocratic & community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self- 3 | T H R I V E W H I T E P A P E R V 0 . 9 reinforcing processes to make joining the group a no-brainer. Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance. This game changing concept in the digital advertising industry is strictly regulated by a Transparent and Meritocratic reward model ensuring the full reserve token redistribution upon the ramp-up phase gets accomplished. Thrive Labs is a Weboom LTD company, the #4 value-added services merchant in Italy with a vast array of experience in the digital advertising domain. In 2015, Weboom LTD was mentioned among the AdWords top 10 spenders in digital advertising making its first appearance in the digital advertising industry. The experience gained in running high margin, online and web-based marketing services across 9 international markets over the past years guarantees solid foundations and the right mix of business skills to make Thrive a success.

Team Members

Cataldo Franzone
Chief Technology Officer

Giuseppe Calabrò
Chief Operating Officer

Viviana Carcione
Chief Marketing Officer

Giuseppe Scordino
Chief Strategy Officer

Alessandro Santoro
Computer Science Engineer

Gaetano Nuciforo
Blockchain Expert – Smart Contract

Rosamaria Chillemi
Social media manager

Gianfranco Ciaurella
Community manager

Cataldo Franzone
Chief Technology Officer

Giuseppe Calabrò
Chief Operating Officer

Viviana Carcione
Chief Marketing Officer

Giuseppe Scordino
Chief Strategy Officer

Alessandro Santoro
Computer Science Engineer

Gaetano Nuciforo
Blockchain Expert – Smart Contract

Rosamaria Chillemi
Social media manager

Gianfranco Ciaurella
Community manager

Advisors

February 2, 2014

The birth of mankind

Something really big happened around this period of time. It affected all of humanity. That explains everything.

February 2, 2014
May 10, 2015

The birth of mankind

Something really big happened around this period of time. It affected all of humanity. That explains everything.

May 10, 2015
June 21, 2016

The birth of mankind

Something really big happened around this period of time. It affected all of humanity. That explains everything.

June 21, 2016
Q1 2017
January Company Registration February Team Assembled March Project Start
Q1 2017
Q2 2017
May Website development June White Paper preparation
Q2 2017
Q3 2017
August Ethereum Smart Contract Prototype
Q3 2017
Q4 2017
October Thrive Smart Contract on Ethereum test net November Thrive Smart contract on Ethereum main net December Private Round Preparation
Q4 2017
Q1 2018
January Private Token Round February Public Token Round
Q1 2018
Q2 2018
May Thrive BC release Alpha Testing June Ad platform development
Q2 2018
Q3 2018
September Beta Testing November Thrive Ecosystem 1.0 Mass Launch & Ramp Up
Q3 2018
Q4 2018
December DMP Integration & AD Market Place Launch
Q4 2018