LiveTree Adept

Advanced Decentralized Entertainment Platform for Transparent distribution

[youtube https://www.youtube.com/watch?v=jic2b6XQ4Vo?rel=0&w=560&h=315]

No End Date

Start Date : 2018/01/31
ICO
LiveTree Adept
Token
SED
Price
1 ETH = 1,000 SED
Platform
Ethereum
Accepting
ETH
Bounties
Available
Bonus
Available
Hard cap
205,000,000 SED
Country
GB:United Kingdom

Having established a unique, successful and sustainable crowdfunding model for lm and TV projects, LiveTree and its partners have identi ed the following problems within the entertainment industry:
• Creative project funding, creation and distribution: The entertainment industry su ers from incoherent methods of funding. There is no best-practice funding model, with the result that project nance is often structured on a piecemeal, project-by-project basis, driven by access, timing and contacts.
The same incoherence is true of the current content distribution process. Traditionally, new content is shared with the wider market via lm festivals and content fairs. This route to market is frequently out of reach for creators, meaning that valuable content — potentially the next big TV drama, for example — can be overlooked. The current system also impedes broadcasters and distributors seeking fresh new content since it is opaque, ine cient and lacks a consistent mechanism for evaluating the market potential of projects in economic terms.
• Content gatekeepers: The big online distributors, such as Net ix, Google and Facebook, act as creative gatekeepers for new content. By dominating the market, ltering and pre-selecting what is available to viewers based on their own pro , these corporates add yet another barrier preventing consumers from accessing the content they want. Consequently, content-makers currently have no direct, peer-to-peer means by which they can contact their — sometimes millions of — engaged fans, who would willingly pre-purchase their content and promote it passionately among their friends and contacts.
• Bridging the gap between traditional creative industry and technology: Economic turbulence has taken its toll on creative projects, and budgets have shrunk markedly in recent years. Arguably, projects are becoming more dependent on personal connections, private wealth and insider knowledge than talent and dedication.
LiveTree’s unique crowdfunding model is based on a series of win-win scenarios. The rst is that project creators allocate a percentage of the money raised to bloggers, in uencers and anybody who helps to fund and promote a project. Thus the money that would have been paid to corporate social networks and search engines for advertising space is channelled to those who have actively helped to realize the project. Secondly, project creators who crowdfund their work via LiveTree also allocate a percentage of the money raised to a non-pro t or charity. For many potential backers, the knowledge that their investment is not just supporting a great creative project but also helping a good cause is a powerful incentive.
LiveTree ADEPT – Own the future of entertainment Page 2
It is clear that a step-change is required to help consumers and creatives develop content within a structured, market-driven approach to distribution and nancing.
LiveTree is set to embark on a new project to addresses these industry challenges. This white paper sets out its solution across three key areas:
• LiveTree ADEPT: A decentralized platform that reimagines entertainment’s value chain: the process of content creation, funding and distribution. Distribution is via Blossom, a game-changing, decentralized digital rights management system that is set to revolutionize how content is interacted with, shared and consumed.
• LiveTree Seed: Supporting ADEPT is a digital token called Seed, designed to provide equality and remove gatekeepers restricting the market. Its value is created through demand, driven by its use throughout the platform and subsequent repurchase from the secondary market.
• LiveTree Incubators: The Incubators, operated through LiveTree’s partners by Oscar- and BAFTA-nominated lmmakers, are designed to advance the careers of both emerging talent and experienced lmmakers.
By providing content and real-world projects, they also serve to migrate the current industry to ADEPT.
In addition to delivering real-world projects that can be used to stress test smart contracts during the development stage, the Incubators provide content that can be used to market and add value to ADEPT, because the content is subsequently sold in Seed.

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