Insights is building a decentralized network for the storage of sensitive consumer data accompanied by a platform for organizations to conduct marketing research. Organizations will be able to use the platform to place requests for data on precisely defined target populations existing in the Insights Network.
The Insights Network is a platform that facilitates transactions between two distinct groups: requesters and providers. Requesters need information from Providers and are willing to pay for it. Our token ecosystem will be driven with INS. INS will be used to pay for data requests from Requesters and to reward Providers. Holders of Insights tokens will be able to place data requests or sell them to people who want to.