BeautiQ

A solution that incorporates marketing, delivery customer service for FMCG products

[youtube https://www.youtube.com/watch?v=-96EcTR4Q-o?rel=0&w=560&h=315]

Ended

2018/02/20 - 2018/03/20
ICO
BeautiQ
Token
BTQ
Price
1 BTQ = 1 EUR
Platform
Waves
Accepting
BTC, ETH, LTC, WAVES, ZEC
Bounties
Not Available
Bonus
Not Available
Min. investment
5 WAVES
Soft Cap
480,000 EUR
Hard cap
600,000 EUR
Country
Isle of Man

Technical obstacles and high entrance requirements limit access to the Chinese online market for small and mid-sized manufacturers (SMEs) from countries located in Central, Southern Eastern Europe . At the same time Chinese customers switch their focus from luxury goods to quality medium-price products made from natural raw materials.

Solution – BeautiQ’s operating solution allowing the consolidation of the sales of a wide range of medium-priced goods from CEE/SEE countries via Chinese marketplaces, namely JD Worldwide and Tmall and providing business services to EU manufacturers.

Market B2C – the original focus will be the Chinese market place. Then BeautiQ will develop other product niches as FMCG and F&B.

Client – middle-class men and women; internet users, who are typically focused on taking care of their health and looking after their children’s’ health.

Products – Starting with “Natural Cosmetics”, further development into high quality food and beverages from the CEE/SEE region

Market B2B – the CEE/SEE region

Our Clients – manufacturers planning to enter the Chinese market which are short on resources and can’t afford independent expansion.

Products – Consulting and business services facilitating entrance into the Chinese market via online cross-border trade

Business model B2C – For the start-up and fine tuning of BeautiQ’s processes & services we incorporated a Bulgarian Companyto become an operator of web-stores on Chinese marketplaces (JDW, Tmall Global) using the opportunity provided by the cross-border online sales model.

Covered function – marketing, customer service, fulfillment and delivery;

B2B functionality development – on the basis of obtained experience and partners network;

Operations in Europe – BeautiQ with small staffing numbers, integrated IT infrastructure and an outsourced logistics function;

Operations in China – via JD Worldwide partners (delivery, customer service, reverse logistics) and Digital Marketing agency (marketing activities, SEO , CMM on Chinese web segment (Wechat, Weibo, Baidu etc));

Finance model – Revenue from online sales of one product group (cosmetics, FMCG, F&B) as a base for further development of other products and services.

Operations – First 12 months – multi brand store on JD Worldwide with X-border model;
Starting 2nd year – add consulting and business services .

Marketing strategies – B2C marketing approach will be based on marketing tools available on the JD platform, search engines (Baidu), brand awareness and trustworthy image of the
brands in social media (WeChat, Weibo) in China.

B2B strategy – will include online and offline PR, organization and participation in events, SEO and SEM.

Team Members

Valery Malashonok
Co-founder, Project manager

 

Evgenia Chernikova
Co-founder, Marketing and Commercial Director

 

Roman Chistyakov
Co-founder, Chief Information Officer

 

Vladislav Fedorov
Technical Specialist

 

Valery Malashonok
Co-founder, Project manager

 

Evgenia Chernikova
Co-founder, Marketing and Commercial Director

 

Roman Chistyakov
Co-founder, Chief Information Officer

 

Vladislav Fedorov
Technical Specialist

 

Advisors

Henrik Koskela
Partner, Mentor

 

Andrew Taylor
Co-founder, Advisor in Management, Supply Chain

 

Luke Conner
Legal&tax advisor

 

Henrik Koskela
Partner, Mentor

 

Andrew Taylor
Co-founder, Advisor in Management, Supply Chain

 

Luke Conner
Legal&tax advisor

 

February 2, 2014

The birth of mankind

Something really big happened around this period of time. It affected all of humanity. That explains everything.

February 2, 2014
May 10, 2015

The birth of mankind

Something really big happened around this period of time. It affected all of humanity. That explains everything.

May 10, 2015
June 21, 2016

The birth of mankind

Something really big happened around this period of time. It affected all of humanity. That explains everything.

June 21, 2016
May 2017
Decision to attract investment through ICO
May 2017
Sep 2017
Preparation of documentation
Sep 2017
Feb 2018
ICO campaign
Feb 2018
Mar 2018
Work in the test mode started in Chinese channels
Mar 2018
Apr 2018
Preparation completed Sales test
Apr 2018
May 2018
Launch of sales cosmetics products
May 2018
Mar 2019
Yield on payback
Mar 2019
Jun 2019
Business services and consulting in Europe
Jun 2019